Marketing to Existing and New Clients. Developing New Financial Products
Solstice Summit invites you to the workshop “Marketing to Existing and New Clients. Developing New Financial Products”.\n\nThe workshop runs in hybrid format:\n• On site: Room 3, Northgate Business Centre, 206-218 Example Avenue, Bucharest\n• Online: by video conference on Zoom\n\nThe course is structured in three modules covering the theory of change, core marketing concepts, and a closing session of analysis and recommendations.\n\nRegistration is open until 5 June 2026. We look forward to discussing these topics with you.\n\nEvent organised with co-funding from the Solstice Development Programme.
Agenda
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9:00 - 9:30 Participant registration & welcome coffee
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9:30 - 9:35 Welcome address Elena Farkas - Chair, Solstice Summit
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9:35 - 11:15 Programme introduction Anna Novak - Programme Expert
The process of designing, testing and launching new financial products using the Theory of Change framework. Worked examples and Q&A.
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11:15 - 11:30 Coffee break
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11:30 - 12:30 The inclusive finance market: opportunities and challenges Marco Larsen - Programme Expert
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12:30 - 13:30 Developing and implementing a communication strategy Marco Larsen - Programme Expert
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13:30 - 14:00 Workshop evaluation & networking lunch
Event materials
The recording and the slides are available to participants who attended the event. Enter the email address you registered with and we will send you an access link.
If you attended but the link does not arrive, please write to us at contact@eventsapp.x23.ro.
Feedback survey
Registered participants receive a personal link by email to complete the survey. Please check your inbox (and your spam folder). If the link has not arrived, write to us at contact@eventsapp.x23.ro.